Monday, May 13, 2019

I/O announcements have some applauding and others shaking their fists

Marketers continue to accuse Google of stealing their clicks.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2HinZaA

User-generated content for SEO: The cost-benefit analysis you need

Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2VXNaaK

Leveraging data science to illuminate the modern consumer decision journey

When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Hj5B0b

SEO & Progressive Web Apps: Looking to the Future