The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2KW0R5B

A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2IDaMLt

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

Google takes baby steps to monetize Google Assistant, Google Home

There’s a multi-faceted revenue model starting to emerge.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2IBuzee

New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Mobile app ratings will also soon be among the signals Google uses in automated bidding.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2PlqVFI

Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2veweO6

Is link building dead? Depends on who you talk to

Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2PmbHAA