How to Find Your True Local Competitors

There’s no shortcut to authority: Why you need to take E-A-T seriously

Following expertise, authoritativeness and trustworthiness guidelines should be a part of every SEO strategy no matter your niche.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Vrm34d

Consumers largely unaware of fake reviews problem on Amazon

Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2uYyJUp

Why search marketers need call tracking and analytics

Everything marketers need to know about call tracking.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2UAyGNe

Google Search Console adds Android app filters to performance report

More ways to slice and dice your Google Search Console performance report is here — from your Android apps and possibly the Google Discover feed.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Khdxnb

Google’s de-indexing issue still not fully resolved but Google is working on it

Not fixed yet – but Google is working on it and has been communicating better about the issue.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2UFOYnW

Strange folders in Google Search Console URLs

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2UnrBA7