5 additional data blending examples for smarter SEO insights

Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Fql7Gk

SMX Overtime: How to use customer segmentation to test new value propositions

SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into ‘proof of concept’ with testing customer segmentation in Google Ads Customer Match.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HM8s4i

Google adds vacation rentals to Hotel Search

Increased competition between hotels and vacation rentals should increase visibility for rental providers — and boost Google Hotel Ads revenue.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HGfacb

Take your search marketing skills to the next level

Immersive training on Advanced, Technical, or In-House SEO, Google AdWords, and Social Media Marketing.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2uvGn8K

What SEO advice would you give for a new website launch?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2TyoLTS

Redirecting pages to a new domain without losing PageRank

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2YorrqE

Redirecting pages to a new domain without losing PageRank

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2WrNwCL