Thursday, March 14, 2019

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.

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SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations

Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Hza4O6

Where Google got more inventory to show Responsive Search Ads ads may surprise you

RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2TCm7Bs