10 Great Reasons To Attend SMX Advanced

Advanced SEO & SEM tactics, career-defining networking, and the 5th annual Search Engine Land Awards!

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Google call-only ads getting ‘expanded’ with more characters

The business name is also shifting.

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Help us update the Periodic Table of SEO Success Factors

We’re working on a refreshed version of this SEL stalwart, and we need your input and experience.

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Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2H15IPi

Google Ads to sunset average position reporting metric later this year

Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2H9Afuz

Google to kill off property sets within Search Console

Google says you can download the data from the interface or the API before they turn it off completely.

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Are Tags Needed on All Pages of a Website?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2tGjFdM