Bing’s holistic view of search on display at SMX West

Bing’s keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand.

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Advertisers can now view Google mobile speed scores for more landing pages

Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2GU1WXR

Invest in your best. Send your team to SMX Advanced.

Train your teams, boost company morale, and unlock exclusive group discounts!

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Bing to require LegitScript certification for addiction recovery advertisers

Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2IscfVu

Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print

In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SekOCT

How lucrative is local search?

A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully.

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Permanent redirect, 301... should the new url replace the old?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2GT0VPL