Personalizing customer experiences at scale

How human creativity and AI-based automation make a winning combination

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2NeMAi3

Hreflang to deindexed pages... alternative solutions?

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2Ejc4ry

Using automation to boost PPC performance

Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2TUGvK6

Learn how Google and Bing audience targeting improves performance campaigns

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2SHSrSQ

Which SEO Tool is Cutting Edge?

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2tpoyaZ

Which SEO Tool is Cutting Edge?

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2TTxwc4

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting

The updated reporting grid also includes an Added/Excluded keywords column.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2BK7mRX