SMX West is next week – don’t miss your chance to attend!

Gain actionable SEO & SEM tactics at an affordable price — Save up to $300.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2REUYwB

SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Dt1RZm

Accelerated mobile pages: Are they worth it?

An update on where the AMP project stands today offers insight into whether it’s worth adopting for your own website right now.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2RUIe4r

How reputation became a major ranking factor in SEO

To stay on top of rankings today, you need to be diligent in assessing your site’s usability and the quality of its content.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2WcGcvt

Amazon had a record-breaking holiday season, here’s how advertisers managed it

The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2RIJSqx

Small business scammer shut down by Google lawsuit

Defendant firm had falsely represented that it was acting on behalf of Google.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2R6JYD3

Google offers improved GMB sign-up flow for service-area businesses

Improved process will make it easier to set up service areas on GMB.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2W8cRSZ