A quick and dirty guide to winning with Gmail ads

In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2TU5k8B

Account-based marketing tools: What you need to know

What goes into a successful ABM strategy?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2RSAlMy

SearchCap: Google blog comments & People also ask in Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2RrcPac

Nofollow couldn’t save the Google webmaster blog from comment spam

Google’s plan of “preventing comment spam” with the nofollow link attribute didn’t work for its own webmaster blog.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2ssdvNE

The explosion of PAA: Answering questions is the new way to dominate search

Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here’s how you can improve your website’s chances as a featured snippet.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2TSuncd

Changed the title; now listed twice using the old and new title.

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2D98j7q

Changed the title; now listed twice using the old and new title.

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2M6MZm5