11 paid search tactics that drive quality inbound calls

Quick wins and best practices for search marketers.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2FknpZx

Google Manufacturer Center adds rich content, deeper analytics, expands availability

A new “From the manufacturer” section in Google Shopping product pages can feature brand-supplied rich content.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2TzFUN7

Google’s Rich Results testing tool now supports code editing

You can now edit the code in the rich results test and see what those edits do in real time.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2FfeE3m

StrategiQ launches Spark, an SEO deployment platform

The tool employs Cloudflare Workers to make changes server-side.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2FeIowx

Can TF-IDF or Keyword Density tools help rankings?

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2H17otL

Can TF-IDF or Keyword Density tools help rankings?

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2CV1Mgy

Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real

GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2GZE1rE