Google updates related searches to show image thumbnails, featured snippet-style results

Featured snippets are now used in the related searches section in Google’s mobile results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2BeZMxM

YouTube sunsetting call-to-action overlays in favor of new ad extension

The call-to-action ad extension will be available for TrueView in-stream ads to start.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Qyhab5

New ways to approach SEO in 2019: Accountability and customer experiences

Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PB39ny

Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence

The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PAfloI

SearchCap: Google Ads exact match name and brands in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2BcvGLl

Protect your brand in search

You are losing clicks to your competitors that are twice as likely to convert.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2QrADKA

Exact match? Our contest to rename it for Google is sealed with an -ish

Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PtOlY5