When is it a link scheme?

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SearchCap: Google Assistant via Siri, Google video & images & paid search trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Compare 9 paid search campaign management tools

Get MarTech Today’s “Enterprise Paid Media Campaign Management Platforms.”

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6 ways to boost organic video results

The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your competitors.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PFZZEa

Report: Google showing fewer video and image boxes in the search results

Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact you.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Fxe6qL

Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google

iPhone users can now trigger “OK Google” by just asking Siri.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Kp5yAN

Paid search trends to watch for the 2018 holiday shopping season

Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2FwHnSb