Wednesday, November 21, 2018

State of the Google Shopping auction heading into the 2018 holiday season

The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2r536a9

Impact of third-party reviews on SEO



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Aada5J

Product listing ads, digital co-op and the $13 billion opportunity

By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2TuvCPq

Tuesday, November 20, 2018

A closer look at Bing’s box and whisker plots to analyze CPC data

The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OUfiUq

International Blog Structure & Hreflang Tag



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2S5eOgk

International Blog Structure & Hreflang Tag



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Q6kNUJ

Hundreds of Long Tail Keyword Articles to Migrate to Q&A-like Pages



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2DyUTT2