Product listing ads, digital co-op and the $13 billion opportunity

By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2TuvCPq

A closer look at Bing’s box and whisker plots to analyze CPC data

The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OUfiUq

International Blog Structure & Hreflang Tag

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2S5eOgk

International Blog Structure & Hreflang Tag

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Q6kNUJ

Hundreds of Long Tail Keyword Articles to Migrate to Q&A-like Pages

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2DyUTT2

Google Ads showing Black Friday click, impression share trends in Overviews

Throughout the week, advertisers will be able to see how their campaigns are trending over last year.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PBfrBr

SearchCap: Google hotel packs, impression share target & user comments in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Fta56M