Tuesday, November 20, 2018

Cast your vote: Let’s give ‘exact match’ real meaning with a new name

We’re holding a totally unauthorized vote to rename exact match. Cast your best ideas!

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PFJfgc

Send your team to SMX West to amplify learning and savings!

The more you send, the more you save – lock in team rates now!

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2BhqXct

Monday, November 19, 2018

Bing histograms reveal better business intelligence metrics with data distributions

Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OOQPjq

New design for hotel local pack now showing in Google search

Google Hotel local pack got a redesign and adds an additional slot for four listings.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2QV27UW

Google My Business Insights to get more recent data

Google promised to reduce the latency of the Google My Business Insights reports and tools.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Q3UQ8p

User comments in Google search restricted to live sports games

No, searchers really can’t comment on Google search results. This is a sports feature for sport direct answers.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OU2A86

What should service area businesses be focusing on in search?

Here’s some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2qWE9xb