SearchCap: Cortana app update, Bing Ads headlines & Google performance report filters

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Getting Started with Responsive Search Ads (RSAs)

Live Webinar: Thursday, December 6, at 1:00 PM ET (10:00 AM PT)

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Bing Ads now supports 3rd headline, 2nd description in text ads

You can now import your longer ads from Google or create new ones in Bing Ads.

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Google launches special Black Friday, Cyber Monday deals ad unit

Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.

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4 new search metrics in Google Ads to give you what you really wanted out of average position

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.

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Redesigned iOS Cortana app looks better but adoption challenges remain

Because of a ‘structural’ disadvantage vs. rivals, Cortana will likely need something more radical to break through.

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Google adds event listings, detail filters in Google Search Console performance report

Google has added a new option to the search appearance filters in Search Console for event markup.

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