Thursday, November 15, 2018

4 new search metrics in Google Ads to give you what you really wanted out of average position

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.

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Redesigned iOS Cortana app looks better but adoption challenges remain

Because of a ‘structural’ disadvantage vs. rivals, Cortana will likely need something more radical to break through.

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Google adds event listings, detail filters in Google Search Console performance report

Google has added a new option to the search appearance filters in Search Console for event markup.

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Search engines still dominate over social media, even for millennials

New research suggests when information gathering really matters, users turn to search engines.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2B9qqZZ

Recovering SEO traffic and rankings after a website redesign

After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and domain issues) that can be fixed to get your SEO back on track.

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Question about CTR, rankings, and anti-SEO algorithms



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2OM9wnQ

Question about CTR, rankings, and anti-SEO algorithms



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