SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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With so many choices, which SEO tool is right for you?

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” compares 17 vendors to help you decide.

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Google opens developer preview of AMP URLs showing publisher domain names

Here is how to see Google’s fix for AMP URLs from Google search when you click on an AMP result.

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With the Google’s exact match change rolled out, here’s what advertisers are seeing

What’s the impact so far? Are advertisers rethinking campaign structure and management?

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IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat

Mobile search revenue grew to $13.5B, desktop search was $9.3B.

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Google launches portal to help developers build modern web sites

A new Google tool at web.dev measures your performance, progressive web app, best practices, accessibility and SEO.

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5 SEO trends that will matter most in 2019

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019.

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