SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2QdZjlP

Best practices for tag management and governance

Live Webinar: Thursday, November 8, at 1:00 PM ET (10:00 AM PT)

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ACNaRU

Should I update, delete and merge low ranked content on my site?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2P1HLwF

Should I update, delete and merge low ranked content on my site?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2SsVxq9

The impact of ‘close variants’ in exact match types

A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2EUPdoF

Bing Ads launches the ability to create recurring IOs

Recurring insertion orders are designed to streamline the IO process.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OhLOzw

Google Home Hub: An SEO perspective

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SsuTO9