The impact of ‘close variants’ in exact match types

A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2EUPdoF

Bing Ads launches the ability to create recurring IOs

Recurring insertion orders are designed to streamline the IO process.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OhLOzw

Google Home Hub: An SEO perspective

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SsuTO9

SEO for holiday shoppers

Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2qnAngh

Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

Get a better understanding of the types of visitors campaigns are driving in-store.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Pt8Bx0

SearchCap: Bing features, Amazon sponsored ads and link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SuZdYe

Bing adds election information, redesigns image search, provides NFL answers, and word of the day

Bing highlights some search features that are popular during the upcoming season.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2P0lu2e