SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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How To Choose the Right SEO Vendor

Before hiring an SEO vendor, there are two specific things you need to know about and look for.

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Advertisers shifting budget from search to Amazon

A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.

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80% of Amazon advertisers plan to increase budgets in 2019

Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.

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How to get links to your site: Create content that people want to link to

At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.

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Google Ads announces new click-to-message ad features and store visits updates

The features, aimed at helping advertisers “work smarter and exceed your omnichannel goals,” were announced at SMX East.

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Google Lens feature now within Google Image Search results

Searchers can use Google Lens directly within Google Image search on mobile for some images.

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