80% of Amazon advertisers plan to increase budgets in 2019

Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.

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How to get links to your site: Create content that people want to link to

At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.

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Google Ads announces new click-to-message ad features and store visits updates

The features, aimed at helping advertisers “work smarter and exceed your omnichannel goals,” were announced at SMX East.

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Google Lens feature now within Google Image Search results

Searchers can use Google Lens directly within Google Image search on mobile for some images.

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Ready or not, Google’s mobile-first indexing is here

No mobile-friendly site? You’re missing a huge and growing opportunity.

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SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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SMX East session recap: Aligning marketing with your customer journey

The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.

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