Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NJ1z2b

Google updates Shopping Insights for product search data and trends

Marketers and retailers can get more comparative brand data with the latest update.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2CN0Ewx

Explain metrics DR ahrefs?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2CNfdAu

Explain metrics DR ahrefs?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2PHFlj6

Opinion: Google can’t resist China’s 800 million internet users

Despite moral and ethical concerns, Google CEO Sundar Pichai defends company’s potential re-entry into China.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2RRccDn

Why Google Cache lies to you and what to do about it (if anything)

You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating in case an odd display is a sign of a bigger problem.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PCOlWv

From funnel to flywheel

Aligning sales, marketing, and service

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2pXs2Qd