YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OrPpA9

Last call! Secure your seat at SMX East now

34+ tactic-rich SEO & SEM sessions, keynotes, and a one-of-a-kind experience.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2QSPGZl

SearchCap: Google Discover ads & PPC tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2EkVYj1

Do you still need a PPC tool with the new Google Ads?

Four ways a great PPC tool can turn you into a PPC rockstar

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2CLVe5b

Google ignores internal links to product pages?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2QS6QGR

Google ignores internal links to product pages?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2RO2m59

Spike of Death - Does traffic spike before negative impact of an update?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2yyQfQO