Updated: The big list of Google Easter eggs

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Google to record small percentage of calls from ads for quality assurance

The program is aimed at bringing spam and fraud detection to call ads.

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Manage your match types with this structure checker Google Ads script

If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

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SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics

Searching for a show that tackles hot SEO & SEM topics? Choose SMX.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2CBAblu

Optimizing content for voice search, virtual assistants

Voice search is coming. Here’s what you can do today to get ahead of the curve.

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Canonical tag vs 301 redirect

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2QFAIpQ

New format for Google Sitelinks shows more site content in search results

Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2yn8pos