Bing improves visual search, adds educational carousel, American Sign Language and NFL answers

Microsoft’s search engine adds a robust image search feature and educational results just in time for the school year.

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SEO PowerSuite Review: features, analysis, results

Looking for an ideal combination of tools that can efficiently cover all your SEO tasks? Here is a review of the suite of SEO tools devised exactly for this purpose.

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SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google is right; click-through and conversion rates kinda don’t matter

Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why.

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Google admits it’s using very limited personalization in search results

Outside of a searchers location or immediate context from a prior search, Google doesn’t personalize the search results.

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Google tests sub-images in search result snippets for sitelinks

SEOs and webmasters may want to look into how to optimize for image that Google may use for sitelinks in mobile search with this new test.

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Keyword research strategies in a close-variant world

Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world.

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