How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’

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Bing improves visual search, adds educational carousel, American Sign Language and NFL answers

Microsoft’s search engine adds a robust image search feature and educational results just in time for the school year.

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SEO PowerSuite Review: features, analysis, results

Looking for an ideal combination of tools that can efficiently cover all your SEO tasks? Here is a review of the suite of SEO tools devised exactly for this purpose.

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SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google is right; click-through and conversion rates kinda don’t matter

Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why.

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Google admits it’s using very limited personalization in search results

Outside of a searchers location or immediate context from a prior search, Google doesn’t personalize the search results.

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Google tests sub-images in search result snippets for sitelinks

SEOs and webmasters may want to look into how to optimize for image that Google may use for sitelinks in mobile search with this new test.

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