SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Play ‘Brand Offense’ to win at search

Live webinar: Thursday, September 20, at 1:00 PM ET (10:00 AM PT).

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How keyword match types work after the new close match variants change

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.

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Google’s latest change has search marketers rethinking keyword match types

Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants.

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Hurricane Florence query shows Google delivering zero search results again in web search

After testing zero-search results back in March, Google may be testing showing no results again.

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EU approves controversial copyright directive aimed at Google, Facebook, Twitter

The new rules, which require member-state approval to go into effect, amount to a kind of ‘GDPR for copyright.’

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Hi, Does having orphan pages on my site negatively affect my seo?

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