How to find good writers and other content marketing struggles

You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here’s a look at how to hire good copywriters that will help drive traffic and sales to your site.

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There is no reason to manage bids manually

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.

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Why following SEO trends guarantees SEO budget waste.

Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.

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Take our Amazon advertising survey — Enter to win a ticket to SMX

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey.

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A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here’s why contributor Andreas Reiffen doesn’t think that’s a good idea.

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After switching to HTTPS, I lost 30% of google traffic

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2MX1taS

After switching to HTTPS, I lost 30% of google traffic

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2BXTRRa