Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches

Over 90 percent of survey respondents also said they were likely to click on the first set of results.

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5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.

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Google adds new ‘veteran-led’ attribute to Google My Business profile

It becomes the second business owner identity attribute, following ‘women-led’ in March.

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SearchCap: Ad strength debuts in Google Ads, new Bing spotlight, query data removed from GSC & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Why websites should be using HSTS to improve security and SEO

If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.

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Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads

Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.

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Get started with marketing automation–learn the terms you need to know

Your cheat sheet to demystifying marketing automation.

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