SearchCap: Google simplifys targeting controls, Google headed back to China & more stories not about Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2vxHSTM

Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’

Live Webinar: Tuesday, August 7, at 1:00 PM ET (10:00 AM PT)

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ACsD1Y

Action needed if you’re using adsenseformobileapps.com to exclude apps from Google Display campaigns

It’s still possible to keep Display ads from showing on apps, and there are many ways to fine-tune app targeting.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Kl2IeH

Do you have a leaky lead generation funnel?

Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2n4xteE

Google Search Console requests to link Youtube channels

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2MbyHzC

[How to] Calculate as Accurately Possible Keyword Volume?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2vb3Qwz

Structure Data Penalty

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2M9yqgM