SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2uMPIJ6

SEMPO announces new board of directors for 2018-2020

Here are the 15 new members of the board of directors for the search marketing organization.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JCccSl

How to implement an Account-Based Marketing strategy

Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JC5try

Apple Maps takes a step in the right direction

Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2O0czto

The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec

Departures likely a response to reorganization of Siri and AI units under John Giannandrea.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2mvfJZH

Big reductions in crawl-to-index limits on Google Fetch tool

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2GfpZBn

Google Cache returning 404

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2JWXi9O