SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zSNZI0

How to project SEO traffic levels and avoid saying, ‘It depends’

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JzLI3Y

SEO & SEM experts are coming to NYC! Are you?

Meet your first eight search marketing mentors.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zPxyvN

Google may notify you when your local business listing goes live in Google Maps & Search

A new notification from Google My Business will tell businesses when their local listings go live.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2mt1Tac

Google tests location tab for hotel knowledge panels

Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2utYKuW

Kurt Masur, the German conductor, gets a Google doodle

Google logo honors one of the last old-style maestros, Kurt Masur.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LiKMpD

Big reductions in crawl-to-index limits on Google Fetch tool

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2I9TfGw