Google Posts adds ‘call now’ button

The new option within Google My Business lets you include your phone number as a call to action.

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Google brings Hotel Ads into the Google Ads platform, updates feed management hub

A new Hotel Ads campaign type is currently in beta.

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Google shows ‘People also search for’ suggestions in ad results, too

The feature has been showing in paid search results for several months.

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Do Google reviews impact local ranking?

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.

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Ex-Googler John Giannandrea takes charge of Siri

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.

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Bing is testing an ‘open in new window’ icon in the search results

While you can set your search settings to open all search results in a new window, Bing is testing an icon that let’s you do that for each individual search result.

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SearchCap: Pitch SMXEast, YouTube news, bad PPC numbers & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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