SearchCap: Google My Business insights, SMX Advanced recap & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2KBXU9A

How to drive conversions with on-brand SEO copywriting

Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2lUuwN2

Predicting the value of a search engine ranking signal

Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is unknown.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zfTQqs

SMX Advanced session recap: Mobile-first and AMP

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2KDwpwI

Google Rolling Out 16-Months Performance Data in New Search Console

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2qI0Ckl

Google Rolling Out 16-Months Performance Data in New Search Console

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2FgTGxQ

Be careful what content you cut from your site

Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ISw4jK