Google begins sending goodbye old AdWords UI notices

It’s time to get serious about embracing the new AdWords.

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Polished Microsoft News app joins rivals Google and Apple News

The new app and news experience is great for consumers, but is it equally beneficial for publishers?

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The Mad Scientists of Paid Search — SMX Advanced Session Recap

Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here’s a recap of their session by contributor Mona Elesseily.

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Why your marketing performance problem is really a measurement challenge

Find out why poor marketing performance may actually be a measurement problem and how you can get better results.

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How to hire the right people for your marketing team

What are the essential skills for a mature marketing team?

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Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.

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Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms

The program offers the potential for better customer experiences, but privacy concerns could slow deployment.

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