Thursday, June 14, 2018

Google makes some clarifications related to mobile-first indexing

Confused about the Google mobile-first indexing change? Google just posted several clarifications.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JKpptb

Google kicks off the World Cup 2018 with this special logo

Google has produced numerous logos for the World Cup.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2l80XY4

Wednesday, June 13, 2018

The Rise of Voice — What the increase in voice assistants and AI means for business

How do you evolve your marketing in a voice-first world?

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2MlTdxY

The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes

The SEO and SEM community recognized the industry’s top performers last night during the SMX Advanced Conference in Seattle.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JIm6CQ

Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JPrF5S

Finally! The 800 million ways Facebook gets serious about local business

Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HLH69W

Google adds college search knowledge panel

Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2l4OtQV