Supercharging your SEO with AI: Insights, automation and personalization

The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HHTmZ9

Commemorating 20 years of Google

The first in a series of articles covering the history of internet search and the pioneers who laid the foundation for the world’s most popular search engine.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Mk2SFi

Matt Cutts stops by SMX Advanced to say hello!

Hey, Matt Cutts came to say hello at SMX Advanced today.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LJAGuj

TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook

The sponsored survey looked at influence on restaurant decision-making.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2l6OcwY

Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools

Bing announced two new features at SMX Advanced this morning.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Jv2ZQF

Google announces new features for retail advertisers at SMX Advanced

A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LLiiBo

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2y4avMZ