Bing Ads rolls out In-Market Audiences to all US advertisers

Now out of pilot with over 170 audiences determined to be in buy mode.

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What’s the difference between content optimization and SEO?

The keyword is still relevant, but SEO has become more complex.

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AdWords notes have arrived: How to get started

Easily add notes about changes, testing details and results and more in the new AdWords interface.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2J3zDES

How to create catchy, effective subject lines for link outreach

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LKspr6

Search and direct mobile navigation surpass Facebook as traffic referrers

The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.

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How to forecast the revenue opportunity for the coveted ‘position 0’

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

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Google Updates and SERP Changes - May 2018

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2HMsEiK