Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle

Today marks the 1912 release of Méliès's famous film, "À la conquête du pôle" ("The Conquest of the Pole"). The post Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle appeared first on Search Engine Land.

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AdWords Editor 12.3 is out with more robust filtering, search query reports & more

Editor also now supports custom intent audiences, responsive search ads and other newer features. The post AdWords Editor 12.3 is out with more robust filtering, search query reports & more appeared first on Search Engine Land.

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How to turn a boring email into an irresistible link pitch

Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. The post How to turn a boring email into an irresistible link pitch appeared first on Search Engine Land.

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Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit

New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn. The post Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit appeared first on Search Engine Land.

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SearchCap: Crawl budget, content development & shopping ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Crawl budget, content development & shopping ads appeared first on Search Engine Land.

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The ultimate guide to bot herding and spider wrangling — Part Two

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues. The post The ultimate guide to bot herding and spider wrangling — Part Two appeared first...

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Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first...

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