Thursday, April 19, 2018

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice agents and interfaces will require many new marketing strategies appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2qL2vcX

Sarcasm aside, how strict PPC advertiser policies may actually benefit us

Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. The post Sarcasm aside, how strict PPC advertiser policies may actually benefit us appeared first on Search Engine...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2vvfvsV

Solving duplicate content issues



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2EXE1lS

Solving duplicate content issues



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Hd0em1

Tracing Googlebot locations from IPs



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2JV3Kz3

SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HuDeyd

Wednesday, April 18, 2018

Compare 15 marketing automation platforms

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2EXSlL4