Big reduction: indexed pages, structured data items, pages crawled

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Google launches Outstream Ads to boost video reach beyond YouTube

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The post Google launches Outstream Ads to boost video reach beyond YouTube appeared first on Search Engine Land.

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SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing appeared first on Search Engine Land.

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Study: Responding to reviews can improve paid-search conversion rates

Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land.

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Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced

40+ expert speakers. No slowing down to rehash the basics. The post Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced appeared first on Search Engine Land.

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Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials

We've been hearing about the mobile-first index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index. The post Google’s mobile-first index has set sail. Are you on board? 5 SEO...

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Google may issue manual actions over job schema on expired job listings

You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. The post Google may issue manual actions over job schema on expired job listings appeared first on Search Engine Land.

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