How to adjust content for evolving search terms?

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SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle appeared first on Search Engine Land.

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Google Assistant adds new media capabilities ahead of HomePod release

You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows. The post Google Assistant adds new media capabilities ahead of HomePod release appeared first on Search Engine Land.

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What’s going on with Google brand CPC?

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain. The post What’s going on with Google brand CPC? appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2rUIFQs

Restaurant owners can now edit menu listings in Google My Business

Create a structured restaurant menu that can display in mobile search listings directly in Google My Business. The post Restaurant owners can now edit menu listings in Google My Business appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2DSCYIa

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. The post What the ROAS? A practical guide to improving return on ad spend appeared first on Search Engine Land.

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How to adjust content for evolving search terms?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2DT2YiJ