What’s going on with Google brand CPC?

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain. The post What’s going on with Google brand CPC? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2rUIFQs

Restaurant owners can now edit menu listings in Google My Business

Create a structured restaurant menu that can display in mobile search listings directly in Google My Business. The post Restaurant owners can now edit menu listings in Google My Business appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2DSCYIa

What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. The post What the ROAS? A practical guide to improving return on ad spend appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2BKhiYV

How to adjust content for evolving search terms?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2DT2YiJ

Carter G. Woodson Google doodle honors scholar who started Black History Month

Credited with being the Father of Black History, Dr. Woodson first created an African-American studies program in February of 1926. The post Carter G. Woodson Google doodle honors scholar who started Black History Month appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2rZvkpJ

Bing Ads rolls out multiuser access with single sign-on

Multiple account management continues to become easier and more streamlined. The post Bing Ads rolls out multiuser access with single sign-on appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2s13Ksa

Google Featured Snippets and Improvements

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2GBUrCk