SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2CGaJbO

There’s nothing stopping climate change deniers from using Google AdWords

The latest case study on ways in which targeting algorithms determine the kinds of ads we see. The post There’s nothing stopping climate change deniers from using Google AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2lFtxRe

Report: Amazon in discussions with consumer brands about ads on Alexa

CNBC report says product promotions on Alexa are already being tested. The post Report: Amazon in discussions with consumer brands about ads on Alexa appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2lIaFjS

18 link resolutions for 2018

Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. The post 18 link resolutions for 2018 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2CEr9BB

Do you have a shot at ranking for that phrase?

Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target. The post Do you have a shot at ranking for that phrase? appeared first on...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2A6h1Ph

Does RankBrain make certain words poisonous to rankings?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2CsopdG

New search quality raters guidelines for Google Assistant and voice search evaluations

Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution. The post New search quality raters guidelines for Google Assistant and voice search evaluations appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2CtSYih