Marlene Dietrich Google doodle honors the legendary actress’s career

Actress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday. The post Marlene Dietrich Google doodle honors the legendary actress’s career appeared first on Search Engine Land.

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SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa tracker, Google API terms & SEO metrics appeared first on Search Engine Land.

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Google keeps existing AdWords API terms related to exporting to third-party ad networks

Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel. The post Google keeps existing AdWords API terms related to exporting to third-party ad networks appeared first on Search Engine Land.

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Mind your business: Our top local search columns of 2017

Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities. The post Mind your business: Our top local search columns of 2017 appeared first on Search Engine...

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Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017. The post Unique international trends require a unique marketing approach appeared first on Search...

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Embrace a product manager mindset to improve 2018 SEO KPIs

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. The post Embrace a product manager mindset to improve 2018 SEO KPIs appeared...

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Does lack of schema data affect your SEO?

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