SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews appeared first on Search Engine Land.

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Are you considering call analytics software?

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to...

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Google Explains About Mobile First Indexing

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2oFj7oI

Supercharge your email marketing with Google AdWords

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel. The post Supercharge your email marketing with Google AdWords appeared first on Search Engine Land.

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3 inconsistencies in Yelp’s review solicitation crackdown

Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far. The post 3 inconsistencies in Yelp’s review solicitation crackdown appeared first on Search Engine Land.

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Google offers advice on how to get ready for the mobile-first index

Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index. The post Google offers advice on how to get ready for the mobile-first index appeared first on Search Engine Land.

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December global festivities Google doodle kicks off series of holiday doodles

Today's doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year's Day. The post December global festivities Google doodle kicks off series of holiday doodles appeared first on Search Engine Land.

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