Google Add Expanded Features Snippets, Knowledge Panel Updates and Suggested Content

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AMP: A case for websites serving developing countries

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. The post AMP: A case for websites serving developing countries appeared first on Search Engine Land.

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SearchCap: Apple search ads, Google’s newest search features & latest carousel test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple search ads, Google’s newest search features & latest carousel test appeared first on Search Engine Land.

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Apple launches ‘set it and forget it’ Search Ads Basic for the App Store

No keywords, no bidding with new simplified search product. The post Apple launches ‘set it and forget it’ Search Ads Basic for the App Store appeared first on Search Engine Land.

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Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info

“Search is not just about answering your questions -- it’s also about discovery,” writes Google product manager Michael Galvez. The post Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info appeared first on Search Engine Land.

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Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor

Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara. The post Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor appeared first on Search Engine Land.

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PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete -- but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients. The post PPC agencies will play these 4...

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