SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant appeared first on Search Engine Land.

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Google officially increases length of snippets in search results

Company says change is meant to provide more descriptive snippets. The post Google officially increases length of snippets in search results appeared first on Search Engine Land.

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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Phone sales from search ads continue to play a significant role for retailers. The post Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY appeared first on Search Engine Land.

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Google Local Questions & Answers now rolling out to desktop search

Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature. The post Google Local Questions & Answers now rolling out to desktop search appeared first on Search Engine Land.

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8 simple ways to utilize a blog to improve SEO results

Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. The post 8 simple ways to utilize a blog to improve SEO results appeared first on Search Engine Land.

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Four brand-building activities that lay the foundation for SEO

Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. The post Four brand-building activities that lay the foundation for SEO appeared first on Search Engine Land.

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Google brings local lead generation to Google Assistant and Google Home

The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction. The post Google brings local lead generation to Google Assistant and Google Home appeared first on Search Engine Land.

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